PDF Selling Modernity: Advertising in Twentieth-Century Germany
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The sheer intensity and violence of Germany&;s twentieth century&;through the end of an empire, two world wars, two democracies, and two dictatorships&;provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company&;s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola&;s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising&;s central role in debates about German culture, business, politics, and society.Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Selling Modernity: Advertising in Twentieth-Century Germany Ebooks, PDF, ePub
Selling Modernity: Advertising in Twentieth-Century ~ âAdvertisingâthis imaginative, erratic, and invasive aspect of capitalismâfinds in Selling Modernity a creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germansâ fantasies and dreams between 1871 and 1990.ââAlon Confino, author of
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Selling Modernity: Advertising in Twentieth-Century Germany ~ Selling Modernity: Advertising in Twentieth-Century Germany - Ebook written by Pamela Swett Leighninger, S. Jonathan Wiesen, Jonathan R. Zatlin. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Selling Modernity: Advertising in Twentieth-Century Germany.
SELLING MODERNITY: ADVERTISING IN TWENTIETH- CENTURY ~ download the file or have access to other information that are highly relevant to SELLING MODERNITY: ADVERTISING IN TWENTIETH-CENTURY GERMANY (PAPERBACK) ebook.
Selling Modernity: Advertising in Twentieth-Century ~ âAdvertisingâthis imaginative, erratic, and invasive aspect of capitalismâfinds in Selling Modernity a creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germansâ fantasies and dreams between 1871 and 1990.ââAlon Confino, author of
Selling Modernity eBook by Victoria De Grazia ~ Read "Selling Modernity Advertising in Twentieth-Century Germany" by Victoria De Grazia available from Rakuten Kobo. The sheer intensity and violence of Germanyâs twentieth centuryâthrough the end of an empire, two world wars, two democr.
Download Selling Modernity Ebook PDF Epub or Read Online Free ~ Download Selling Modernity Ebook, Epub, Textbook, quickly and easily or read online Selling Modernity full books anytime and anywhere. Click download or read online button and get unlimited access by create free account. Selling Modernity by Victoria De Grazia. Title: Selling Modernity: Author: Victoria De Grazia: Publisher: Duke University Press: Release Date: 2007-08-29: Category: Business .
Duke University Press - Selling Modernity ~ Selling Modernity. places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.
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